FLW announced today a sponsorship agreement with Unilever to showcase the Lipton tea brand. The partnership will offer the world’s No. 1 tea brand the opportunity to directly connect with the millions of outdoor and fishing fanatics that FLW reaches through its tournaments and promotional platforms.
Lipton will receive exposure across multiple FLW’s platforms, including its tournaments and Expos, website, social media outlets and television show. FLW will also showcase Lipton at the National Fishing and Boating Expos being held at Walmart stores around the country, June 3-5. FLW and its partners will present a two-hour expo at local Walmart stores that will be packed with games, giveaways and fishing tips to help families make the most of their time on the water.
A complete list of Walmart stores hosting National Fishing and Boating Week expos will be posted in May.
