
FLW announced Thursday a sponsorship agreement with the Kellogg Company to showcase the Pringles and Rice Krispies Treats brands. FLW and the Kellogg Company share a rich history, partnering for more than 12 seasons and showcasing numerous Kellogg brands to millions of fishing and outdoor enthusiasts.
“We’re proud to continue our partnership with the Kellogg Company,” said Trish Blake, FLW president of marketing. “Their commitment to the outdoors and the sport of fishing is unquestionable.”