Major League Fishing (MLF) officials announced the signing of prominent firearms manufacturer Sig Sauer to a sponsorship deal.
With roots dating back to 1853 in Germany, today's Sig Sauer offers a diverse product line, ranging from air guns to tactical weapons.
"Sig Sauer has a long, rich history as a leader in the firearms industry, but has also become a popular brand for shooting sports and personal defense; our audience knows them well as there is such high crossover between anglers and those who use firearms," said MLF GM Jim Wilburn.
Said Sig Sauer chief marketing officer and executive VP of sales Tom Taylor: "We very much value our partnership with Major League Fishing because they have developed such an authentic model for their top-rated outdoor show. Also, MLF reaches a demographic that is in line with our product lines, appealing to both fishing and shooting enthusiasts alike. This is a great fit for us, and we like the way MLF engages its audience for sponsors."
The 2017 MLF television season begins Dec. 31, 2016, on the Outdoor Channel with the first airing of the 2017 Summit Select.
