Major League Fishing (MLF) officials announced that Lew's has signed on as a new sponsor of the made-for-television bass fishing competitions for the show's 2017 season. Lew's will showcase its rods, reels and fishing line through the advertising opportunities afforded, and also stands to benefit from having some of its national pro staff members among the anglers who have qualified to compete.
"Lew's being part of an innovative fishing program like Major League Fishing should come as no surprise to anyone knowing the history of Lew's," said CEO Lynn Reeves. "The late Lew Childre was all about thinking outside the box. In addition to having an inventor's mind, he also had promotional skills learned from his dad, who was a talented Grand Ole Opry entertainer. I think Lew would have loved the MLF format and Lew's being associated with it."
Said MLF GM Jim Wilburn: "We couldn't be any prouder than we are to have a legendary brand like Lew's join our team of outstanding sponsors. Their involvement certainly validates what our team believes is the most exciting and most fun-to-watch fishing show on television. We welcome Lew's as a great marketing partner."
The 2017 MLF television season begins Dec. 31, 2016, on the Outdoor Channel with the first airing of the 2017 Summit Select.
