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Balog: What's the biggest buying influence?

Balog: What's the biggest buying influence?

What's the primary determining factor in your buying decisions regarding fishing equipment? Is it the endorsement of one of your favorite pro anglers? Are testimonies from the pros less effective in the age of social media?

Joe Balog examines this topic in the latest edition of Balog's Bass War. To read the column, click here.

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