FLW recently announced a multi-year sponsorship agreement will cooler and drinkware manufacturer YETI. The deal includes title sponsorship of the FLW College Fishing series.
"As the interest and popularity of College Fishing continues to grow, we’re excited to start our partnership with YETI, a brand known for their creativity and innovation," said Trish Blake, FLW president of marketing. "The team at YETI is committed to helping expand the sport at the collegiate level and leverage the FLW brand to increase their reach across all channels."
The 2017 YETI FLW College Fishing series features three regular-season tournaments in each of the five conferences – Central, Northern, Southern, Southeastern and Western – along with the annual College Fishing Open. Top teams from each conference’s regular-season tournaments and the annual Open advance to the YETI FLW College Fishing National Championship.
“We’re extremely proud to be the official sponsor of the FLW College Fishing series,” said Corey Maynard, VP of marketing at YETI. “YETI is dedicated to the expansion and progression of tournament fishing, and we look forward to multiple years on the water with collegiate anglers.”
