Bass Cat and Yar-Craft recently announced Dallas Hodges as the new vice president of sales and marketing for both brands.
Hodges began his career over 20 years ago as a bass fishing guide on Lake Fork and quickly found himself working in the electronics segment of the bass boat industry. His work in the trolling motor and sonar/GPS markets introduced him to the northern walleye segment, where he is still very well connected. Hodges purchased his first Bass Cat with his parents in 1975.
"I'm looking forward to renewing my relationships with the Bass Cat family and helping Rick Pierce and the Correct Craft leadership team expand the business and grow the sport of competitive fishing," Hodges said. "The Bass Cat and Yar-Craft brands are known for their innovation and unmatched quality with the awards and proven performance to back it up,” stated Hodges."
Pierce, president of Bass Cat and Yar-Craft, said, “We are excited to add Dallas and his wealth of knowledge to our staff. His broad understanding of the market from his experiences at ZEBCO, Lowrance, PinPoint, MotorGuide and then Attwood will be a huge benefit to our brands. Dallas will play a crucial role in realizing our top priority – securing these brands for decades into the future.”
