Fishing League Worldwide (FLW) announced Monday it has finalized a sponsorship agreement with Mercury Marine that will cover all FLW tournament circuits. The Fond du Lac, Wis.-based company joins Evinrude as the official outboard-engine sponsors in 2018. Financial terms of the agreement were not disclosed.
“FLW is pleased to announce our continued partnership with Mercury Marine,” said FLW President of Marketing Trish Blake. “The relationship reinforces the commitment of both companies to the sport of professional bass fishing. Our tournaments and expos offer the perfect showcase to display the efficient, high-quality outboard engines that Mercury is known for to the passionate and engaged FLW fans, anglers and consumers.”
Mercury Marine will also act as the presenting sponsor for three events during the 2018 tournament season.
“Mercury Marine and FLW have enjoyed a long and successful relationship and we are excited to continue that partnership in 2018,” said Michelle Dauchy, Mercury Marine chief marketing officer. “Mercury continues to power the world’s best anglers on tour and we are excited for the upcoming season.”
As part of the agreement, FLW will also administer a contingency reward program to top-performing Mercury-sponsored anglers in FLW events. Details about the program will be posted at FLWFishing.com.
Mercury was not an FLW sponsor in 2017, but still provided service technicians for FLW Tour, FLW Series and various BFL events.
