Tackle storage manufacturer Lure Lock announced that it's entered into sponsorship agreements with legendary fishing icon and TV personality Bill Dance (pictured) and Bassmaster Elite Series pro Jonathon VanDam.
“I can’t even begin to count how many tackle boxes and storage cases I’ve used – and destroyed – over the years of fishing tournaments and filming TV shows,” Dance said “It takes a lot for me to lift up my sunglasses and take a closer look at things in the fishing industry these days and when I first saw the Lure Lock cases, I almost even took off my Tennessee hat ... almost! These cases will make traveling around filming our TV shows so much easier, as I know my tackle will arrive securely in place, undamaged and ready to go.”
Said VanDam: “Growing up in a tackle shop, I have been around tackle boxes my entire life and until now they all functioned basically the same way. The Lure Lock cases are changing the game when it comes to tackle storage – giving anglers a storage solution they have been wanting for some time. And it isn’t just bass fishermen using Lure Lock cases –over this past winter, the cases have been selling well at D&R Sports Center for ice fishermen as well.”
