T-H Marine Supplies last week announced the acquisition of the assets of Blue Water LED Enterprises, LLC, adding another boating accessory maker to its robust product lineup.
Financial terms of the deal were not disclosed. Blue Water designs, assembles, and sells a broad array of LED light kits and lighting components for boats, kayaks, autos/trucks, trailers, ATVs/UTVs, golf carts, RVs, off-road vehicles, public safety vehicles, and utility trucks. Blue Water, based in Lawrenceburg, Ky., has long been known as the pioneer and market leader in LED light kits for bass boats.
“We are so excited to announce the acquisition of the Blue Water assets," said T-H Marine president Jeff Huntley. "We have long-admired the quality of their products and their status as the market share leader for aftermarket LED light kits. The team at Blue Water have built a great company of superior-quality products, all with a lifetime warranty, and we look forward of taking their vision to the next level.”
“It’s been an awesome experience to grow our company and to meet so many of our customers and dealers," stated Jeff Hillard, one of the original founders and president of Blue Water LED. "Our faith-based company has operated on the principles of providing superior-quality products, excellent customer service, and an unprecedented lifetime warranty.
"We have loved serving our loyal customers over the years and we are excited that even more customers will now have access to Blue Water products through an industry leader, T-H Marine. We know T-H Marine cares about quality, stands behind its products, and really cares for its customers, so it’s a great fit. We are proud to know they will nurture the line of Blue Water products into the future.”
T-H already has an established supply chain in the LED lighting sector to boat manufacturers and the acquisition of Blue Water will expand that reach.
"It is astonishing to me that Blue Water has been doing LED kits since 2005 – yes 13 years – so they have an established and diverse dealer network in place across the US and a customer base like no one else in the boating market," Huntley added. "We look forward to continuing and growing all of those dealer relationships and establishing even more through our wide distribution network, so more dealers and do-it-yourself customers can really light up their boats.”
Huntley said that the Blue Water assets are being moved to T-H Marine headquarters in Huntsville, Ala., where future assembly and shipping of the product will occur. There will be no disruption to Blue Water customers or suppliers, just more access to the products through more places than ever. Blue Water LED products will be up and running as a T-H Marine brand in a matter of days.
