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Picasso picks up Cherry

Picasso picks up Cherry

Tackle manufacturer Picasso Lures, announced that it's added North Carolina Bassmaster Elite Series Pro Hank Cherry to its national pro staff.

"A great deal of my fishing style is built around jig-fishing, as well as bladed jigs, and I trust Picasso’s baits entirely," he said. “Their bladed jigs are the best vibrating jigs I have used, the Rhino Head is one of the best jigheads I have ever used with a worm, and the jigs are top notch; they help me catch more fish."

Being able to get involved in development personally is another reason he joined the team.

"Picasso has always had a reputation for listening to their pros and building products specifically to their needs and desires," he said. "I'm truly looking forward to being able to work with them and come up with new products that I can share with the fishing public to help us all catch more fish."

Said Picasso president of sales and marketing Dan Vesuvio: "Hank is an outstanding angler who conducts himself in a professional manner both on and off the water – we've always liked that about him. While he will be promoting much of the Picasso product line, he will have another significant role within our company – product development."

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