B.A.S.S. today announced the appointment of Tim Sullivan as chief revenue officer. With a background in strategy, partnership development and advertising, Sullivan will focus on revenue generation, driving digital content strategies and growing the Bassmaster brand’s reach.
Sullivan brings more than 15 years of experience in television, event and digital advertising to B.A.S.S., most recently as the VP of sales strategy and development for Gray Television (previously Raycom Media). In previous roles with Time Inc., PlaceIQ and AT&T AdWorks, Sullivan cultivated strategic relationships with a variety of Fortune 500 businesses. He also served as director of sponsorship sales for MLB Advanced Media, working alongside all 30 major league clubs and MLB.com to create experiences for baseball fans across the country.
Sullivan studied both English and marketing at the University of Vermont, where he earned a B.A.
“There’s no better honor than being awarded this special role,” Sullivan said. “B.A.S.S. is the shield and the keeper of the culture of the sport. By focusing our efforts on professional, tutorial and lifestyle – as well as conservation – we will continue to grow this fantastic brand.”
