Since founding Millennium Promotions, Inc. in 2001, Joe Balog has worn a lot of hats. National tournament competitor, lecturer, guide. Then writer, broadcaster, social media specialist and pro-staff director.
“I’ve never had much luck explaining to people what I do,” said the author of the weekly Balog's Bass War column here on BassFan. "But when it comes to the fishing industry, it’s a little bit of everything.
Through the early 2000s, Balog achieved success and national exposure as a premier Great Lakes angler. His specialty, however, lied as much in media relations as it did in catching fish. Later, he became engaged in the retail side of things, heading up marketing duties for a hardcore tackle brand, as well as launching his own lure company.
Additional experience came in the form of photo and video shoots, a stint as an online editor for a major hunting site and content contributions all across the outdoor market.
Today, Balog puts his experience to use where, along with partners, he’s providing everything a brand needs to increase its presence and maximize gain on investment. His Millennium Promotions company is recognized as a premier partner for increasing the unique branding that’s so important to the fishing market.
“We’re hardcore anglers, that’s the first key to it,” Balog said about the traits that make up the Millennium crew. “Personally, I’ve been on all sides of the pro fishing equation. I know what makes everyone’s job run smoothly in that sector and I bring that to the table.”
Making things run smoothly is Millennium’s specialty. A dynamic business by trade, Millennium has morphed into a company specializing in today’s most important promotional platforms, namely imagery and social media presence, as well as pro-staff investments.
Today, Millennium Promotions is expanding beyond the bass market, providing content for brands in both fresh and saltwater, with vast experience in each. They’re available for just about any job and can walk potential clients through a marketing plan specific to their brand.
For more information on all the services offered by Millennium Promotions, Inc., and to see samples of their work, click here or e-mail Balog at joe@mpromoinc.com.
