Joe Balog conducted an interview with Michelle Kilburn, who managers Mercury Marine's massive pro staff, for this week's edition of Balog's Bass War. Kilburn provided a lot of insights as to how both pro anglers and social media influencers help to "sell the lifestyle" in today's landscape.
To read the column, click here.
By B.A.S.S. Communications
LA CROSSE, Wis. — Conditions changed, but Caleb Kuphall’s game plan did not. Sticking with a technique he employed the
By B.A.S.S. Communications
LA CROSSE, Wis. — When he decided he wanted to be a professional bass angler, Chris Johnston had no idea if he would ever
By B.A.S.S. Communications
LA CROSSE, Wis. — Caleb Kuphall was banking on his local knowledge and that expectation delivered both metaphorically and
