For Davy Hite, friends, family and fishing have always been in the same boat. So when a business merger married Rapala frends into the 13 Fishing family, the Bass Fishing Hall of Famer and Bassmaster TV co-host was excited to get welcomed aboard as well.
“It’s just a great opportunity to take a company like Rapala, that’s been a leader in our industry for many, many years and so successful, and combine them with 13 Fishing’s young, enthusiastic, and very good product designers and engineers,” says Hite, referencing a 2019 deal in which Rapala VMC purchased a minority stake in 13 Fishing’s parent company. “I just know the future is going to be great for 13 Fishing. And I just hope I can make it even better.”
A longtime star on Rapala’s Pro Team – his career highlights include winning the 1999 Bassmaster Classic and 1997 and 2002 Bassmaster Angler of the Year titles – Hite is excited to “get in on the leading edge of the future of 13 Fishing.” He will fish exclusively with, promote and help design 13 Fishing rods and reels, which Rapala now distributes outside the U.S. Hite’s pro-team liaison at both Rapala and 13 Fishing is Dan Quinn, who wears marketing hats for both companies.
“I’ve had the pleasure of working with Davy for many years and know that he brings a lot to the table,” Quinn says. “I mean, come on, he’s literally a living legend! He brings a long list of accolades and with that comes a lot of experience, which will be invaluable in helping promotion and product development for 13 Fishing. We are beyond excited to welcome Davy to the 13 Fishing family, the future is very bright!”
