
After serving as title sponsor for the Elite Series season-opener and as a conservation partner for two years, AFTCO is expanding its partnership with B.A.S.S. The brand, renowned for its performance fishing clothing and precision tackle, will now serve as a supporting sponsor for the Bassmaster Tournament Trail and outfit all staff and marshals for those events.
“We are proud to partner with AFTCO on what is sure to be an exciting 2021 season across every level of competition,” said Bruce Akin, B.A.S.S. CEO. “Both brands have a long history focused on both conservation and growing the sport of bass fishing, and our enthusiastic fans are the perfect audience for AFTCO to promote their gear and clothing. Their generous support is also allowing us to enrich our already popular Elite Series Marshal program and lake cleanup efforts.”
As a supporting sponsor for the Bassmaster Elite Series, Bassmaster Opens Series, Bassmaster College Series, Bassmaster High School Series, Bassmaster Team Championship and the grassroots B.A.S.S. Nation regional and championship tournaments, AFTCO will enjoy exposure in Bassmaster and B.A.S.S. Times magazines and across various social media platforms as well as on the award-winning show Bassmaster LIVE.
“The entire AFTCO Team is extremely excited to expand our partnership with B.A.S.S. for the 2021 season,” said Matt Florentino, marketing director. “As a supporting sponsor for B.A.S.S., we have the unique opportunity to outfit all marshals and B.A.S.S. staff for the season. You have seen the AFTCO Pro Team reap the benefits of our gear in all weather conditions and now the marshals and B.A.S.S. staff will get to do the same both on the water and behind the scenes.”