Innova Electronics Corporation, a leading supplier of test equipment and diagnostic reporting for the automotive aftermarket, has entered into a sponsorship agreement with MLF Pro Circuit angler Miles Howe.
The sponsorship marks Innova’s initial foray into the boating and fishing market – a natural extension for its automotive test and tune offering, which has many applications in the marine electronics, boat trailering and DIY space.
“We’re excited to sponsor Miles and wish him much success in the 2021 Major League Fishing season,” said John Cary, the companyk's digital marketing manager. “Boat owners and fishermen have always relied on electrical testers and digital multimeters to troubleshoot tow vehicles, trailer lights and electronics such as depthfinders and fish-finders, so this sponsorship seems a natural fit to expose our brand to more fishing enthusiasts.”
Cary adds that as newer ski, surf and fishing boats become loaded with more OE and aftermarket electronics, it’s important for enthusiasts to familiarize themselves with products to safely troubleshoot them by knowing how to view voltages and apply power or ground to test circuits.
