Luminox, the world’s first self-powered luminous watch brand, has entered into a year-long partnership with Major League Fishing (MLF), becoming the official timing sponsor for the Bass Pro Tour. As part of the agreement, MLF pro Skeet Reese becomes ambassador and face for the brand for this relationship.
Luminox gifted each of MLF’s Top 40 professional anglers who participated in REDCREST 2021 a watch to kick-off the partnership.
“We are truly excited about this partnership with Major League Fishing as time-keeping is such a critical aspect of the tournaments and of fishing in general," said Luminox USA CEO Lluis Sole. "Our brand motto of Every Second Counts expresses perfectly what is crucial in the sport of competitive fishing. Luminox will be an asset to the anglers themselves as well as the officials and videographers who accompany them on the boat. Additionally, we are thrilled to have champion angler Skeet Reese join the Luminox family. Skeet is one of the top professional sport-fishing legends and we welcome him to our brand.”
Said MLF president and CEO Jim Wilburn: “We’re excited to announce our latest sponsorship with Luminox and welcome them into the Major League Fishing family. MLF’s members, anglers and fans are among the most loyal consumers available and Luminox will now have access to the hundreds of thousands of anglers that we reach each month. We look forward to building a long-term relationship with them.”
