Tackle storage manufacturer Lure Lock has joined Gaunt Brothers Racing and driver Ty Dillon for the NASCAR Cup Series race this weekend at Road America in Elkhart Lake, Wis.
Lure Lock will serve as the primary sponsor for Dillon and the No. 96 Toyota Camry at the 4.048-mile, 14-turn road course. The partnership serves as a home-state race for Lure Lock, which is based in Ettrick, Wis., approximately 200 miles west of Road America.
“Wisconsin is one of the top fishing destinations in the United States and it’s home to Lure Lock,” said John Skrabo, president of Tak Logic, the parent company of Lure Lock. “We’ve built the best tackle box on the market and our cutting-edge Tak Logic technology protects lures and keeps them in a smart and organized system. Promoting our product in our home state of Wisconsin during the NASCAR Cup Series race at Road America made a lot of sense, and that’s why we partnered with Ty Dillon and Gaunt Brothers Racing.”
Dillon is an ardent outdoorsman. In fact, Skrabo has known him for years, with Skrabo taking a 9-year-old Dillon duck hunting in Arkansas with Dillon’s grandfather, NASCAR Hall of Famer Richard Childress. Now 29, Dillon is a long-standing ambassador for Bass Pro Shops who often fishes on the lakes, streams and ponds near the tracks where he races.
“I love the outdoors as much as I love racing,” Dillon said. “There’s no better way to hit the reset button than by getting out on a lake, casting a lure and reeling in the kind of fish you tell stories about. But the quickest way to get that moment off on the wrong foot is to knock your tackle box over and spill your lures all over the place. Lure Lock fixes that. It’s ingenious. Once you get it, you’ll never store your lures in anything else.”
