Major League Fishing and Mossy Oak, the Mississippi-based branded camouflage and outdoor lifestyle company, announced a new multi-year sponsorship expansion, ensuring the company will remain the exclusive camo sponsor of MLF through 2024. Terms of the agreement were not disclosed.
“Major League Fishing is thrilled to expand our relationship with Mossy Oak,” said MLF president and CEO Jim Wilburn. “Their commitment to our anglers, fans and the sport of professional bass fishing has been consistent since 2018 and their innovative and realistic camouflage patterns are a huge hit with anglers, hunters and outdoorsmen alike. To partner with an organization that shares the same love and passion for fishing and the outdoors as we do is very special.”
Said Mossy Oak chief sales officer Chris Paradise: “We are very excited about our expanded partnership with Major League Fishing. Our ultimate goal is to connect with our loyal and growing Mossy Oak fishing consumers and customers via the strongest and most authentic reach possible. Major League Fishing and their leading, broad-based media platform delivers on that expectation greatly.”
Mossy Oak’s logo will also remain prominently located on the wrapped trucks, boats and jerseys of its sponsored MLF anglers. The list includes the current Bass Pro Tour Angler of the Year (AOY) leader Ott DeFoe, brothers Jordan and Matt Lee, professional bass-fishing’s all-time leading money-winner Kevin VanDam and MLF Pro Circuit anglers Ramie Colson Jr. and Brian Latimer.
