Minnesota-based Rapala, maker of premium lures and other fishing tackle and accessories, is expanding its partnership with B.A.S.S., signing a three-year deal as a premier sponsor after serving as the title sponsor of the Fantasy Fishing program and as a supporting sponsor of the Bassmaster tournament trail for the past two years. Additionally, Rapala’s new Monster Bag prize will pay $7,000 to the angler with the heaviest single-day bag during the Bassmaster Classic.
“We are excited to take our fantastic partnership with Rapala to the next level as we work together to build excitement among the anglers and fans across the Bassmaster tournament trail,” said B.A.S.S. chairman and CEO Chase Anderson.
Rapala will be a premier sponsor for the Bassmaster Classic, Bassmaster Elite Series, Bassmaster Opens Series, Bassmaster College Series, High School Series, Bassmaster Team Championship and the grass-roots B.A.S.S. Nation regional and championship tournaments.
“Our team at Rapala is building upon the success and promotions we have had with Bassmaster over the last few years,” said Matt Jensen, Rapala USA director of marketing. “Our Rapala pro staff is the best team in the industry, and we love continuing to grow Rapala Bassmaster Fantasy Fishing. A premier level sponsorship with Bassmaster is an exciting and strategic move to grow Rapala for the next three years and beyond.”
Current Bassmaster Elite Series pro anglers, including 2021 Bassmaster Angler of the Year Seth Feider, two-time Century Belt winner Patrick Walters, Bob Downey, Carl Jocumsen, Brandon Palaniuk and Gerald Swindle, and Cody Huff, who qualified for the 2022 Elites by winning the Bassmaster Opens Central Division points race, are part of the Rapala pro staff.
