Major League Fishing (MLF) announced that Johnson Outdoors, a leading global outdoor recreation company that designs, manufactures and markets a portfolio of brands, has signed on as an official sponsor of the Bass Pro Tour and named the presenting sponsor of the event on Mille Lacs Lake in Minnesota.
The Johnson Outdoors portfolio includes Minn Kota and Humminbird.
“As leaders in the fishing industry, our core mission at Minn Kota and Humminbird has been to help anglers get the most out of their time on the water,” said Joe Brown, senior director of brand management at Johnson Outdoors Marine Electronics, Inc. “This new partnership with Major League Fishing gives us one more tool to help demonstrate how the One-Boat Network can help real anglers find, stay on and catch more fish.”
Said MLF senior vice president of sponsorship and media sales Randy Gerstenblatt: “We are thrilled to bring the enthusiastic outdoorsmen and women at Johnson Outdoors into the Major League Fishing family. Major League Fishing began with the desire to elevate the sport of bass fishing and bring people together in the outdoors – an endeavor that Johnson Outdoors is extremely passionate about. Combining their consumer insights and emerging technologies with MLF’s action-packed tournament coverage and premiere television programming sets us up for great synergy with both brands as we move forward into 2022.”
