For television fans of competitive fishing, Major League Fishing (MLF) provided the events that nearly one million households were watching in 2021. Sixty-seven percent of all minutes of competitive fishing on television were consumed by viewers watching a Major League Fishing event.
Major League Fishing seen on Outdoor Channel, Sportsman Channel, World Fishing Network, Discovery Network and CBS delivered 67 percent of all viewing minutes among competitive fishing programs during 2021.
Major League Fishing’s No. 1 telecast during 2021 (Dec. 19) was a CBS Sports Spectacular program which delivered more than 928,000 households, surpassing its competitor Bassmaster’s highest-viewed telecast on Fox by 174 percent.
“Fans watching competitive fishing on television saw the best in the business at Major League Fishing events,” MLF President and CEO Jim Wilburn said. “With two-thirds of all viewing minutes watched focused on MLF events, the networks that cover our events are the best in the business too.”
