Wrangler, a global icon in jeanswear and casual apparel, today announced the expansion of its All Terrain Gear by Wrangler line of outdoor apparel to include high-performance fishing styles with the launch of the ATG Wrangler Angler Collection. Designed for functionality, comfort and durability, the collection incorporates key features including increased ventilation, stretch and range of motion.
Lining up with the launch of the collection, Wrangler has aligned itself as a sponsor of Major League Fishing. Wrangler will serve as the official sponsor of the Bass Pro Tour.
“We’re thrilled to be working with Wrangler this year and are proud to associate with a brand that’s helping to address some of the biggest issues that anglers face when shopping for typical fishing attire,” said Jim Wilburn, President and CEO of Major League Fishing. “The collaboration was a natural fit for Major League Fishing, as the Wrangler brand feels synonymous with what we and the sport are all about – hard work, an adventurous spirit and courageous individuality.”
The Wrangler Angler collection is a direct response to increased interest in recreational fishing over the past few years, specifically among casual fisherman.
“Wrangler was born as an outdoor brand. With the launch of the ATG Wrangler Angler Collection, we are harnessing our unique understanding of the importance of durability and versatility for outdoor apparel, to bring style and comfort to the sportfishing space,” said Tom Waldron, EVP, Co-Chief Operating Officer, Global Brand President – Wrangler. “At Wrangler we are committed to strategic growth that is true to our roots. We are excited to continue to grow our outdoor collection to meet the dynamic needs of outdoor enthusiasts.”
Apparel from the ATG Wrangler Angler Collection is available on Wrangler.com and at retailers nationwide, including Amazon. Retail prices range from $28.99- $55.99.
