(Editor's note: This submission comes from Alan McGuckin of Dynamic Sponsorships.)
The cab of Cody Huff’s Toyota Tundra looks a lot different on recent trips to Bassmaster Elite Series events than it used to. It’s now jam-packed with newborn baby essentials including diaper bags, quilts, infant nutrition formula and a car seat for daughter Esther, born just three months ago.
In fact, about an hour before he challenged for the win on Lake Champlain, Esther and Cody’s wife Kira could be seen pacing the nearby boat ramp parking lot, logging lots of steps to ward off stress as daddy battled to within ounces of victory all day long before eventually finishing third.
His high finish was good enough for a $30,000 paycheck from B.A.S.S. and a $3,000 bonus as a registered member in the Toyota Bonus Bucks program, as a result of his prowess with forward facing sonar technology and a 3/8-ounce VMC Sleek Jig tipped with a soft plastic trailer.
Like the beefy Champlain smallmouth that jerked his fluorocarbon line all week, the 26-year-old Huff describes the Tundra he bought as a “pullin’ Jesse” with a transmission that never skips a beatand improved fuel economy, too.
All of which added up to $33,000 worth of baby formula, diapers, and perhaps the start of a 529 tax-advantage college savings plan for his daughter.
For more about the program, visit ToyotaTrucksBonusBucks.com.
