Forget about crash helmets. Bass anglers don't wear helmets because they're worried about crashing. We wear helmets because the weather is nasty, or because we have a 60-mile one-way run through bug country.

So why have we always bought crash helmets? Because no one had ever designed a helmet specifically for bass anglers -- no one until Denver-based Think Helmets, that is.

The "Bass Ace" helmet is the first and only full-face helmet developed specifically for bass anglers. Not only that, it looks cool, comes in a ton of colors and is built with some serious materials.

Key Features

> Flip-up lens for better ventilation and, importantly, better peripheral vision on the water

> Comfortable, water-resistant liner designed to resist deterioration

> Built from space-age composite laminate of S-Glass and Kevlar for durability and light weight

> Can be used with eyeglasses and some brands of sunglasses (try yours underneath the helmet to make sure they'll fit)

> Easier to get on and off than crash helmets

Other Cool Stuff

> Contoured shell so you don't look like a "blockhead" running down the lake
> Available in 5 standard colors and 6 designer finishes
> Comes in 6 sizes: XS, S, M, L, XL, XL.5

At a list price of $195, it isn't cheap -- but isn't any more expensive than a good rod and reel. And besides, why would you want something cheap on your head?

Ever wear a cheap rainsuit? When the weather's bad and your bargain helmet is making you miserable, you'll wish you got the Bass Ace. It won't hurt that you'll look way cooler than everyone else, too.

To check it out, and for ordering info, click here to go to the Think Helmets web site.