Fans of the hit TV show Sons of Anarchy will get a kick out of the new commercial Garmin has put together for its Panoptix sonar.
In the ad, a fishing club that calls itself Sons of Fishes convenes a meeting where a member contemplates leaving the club because he considers the sonar technology his fellow members are using outdated.
The ad stars pro anglers Byron Velvick, Scott Martin, Brent Chapman, Clent Davis, Jason Lambert, Jason Christie and features an appearance by Bill Dance.
Check out an extended version of the spot below:
