Bass Cat and Yar-Craft boats announced the appointment of Jason Bragg as national sales manager for both brands.
Bragg has 23 years of experience in the freshwater fishing boat industry and has been involved with research and development, manufacturing, customer relations, warranty, sales and marketing. For the last 5 years, he served as the brand manager at Stratos and received his ordination as a minster.
In his new role, Bragg will oversee all Bass Cat and Yar-Craft domestic sales in the U.S., organizing staff and territories as well as providing input on marketing and product research.
Rick Pierce, president of Bass Cat and Yar-Craft, said, “Jason’s experience and determination will help us define target markets to expand our dealer network. Our goals are aggressive going forward and Jason will play a big part in helping us achieve success.”
