Major League Fishing has announced Gene Larew Lures will be the presenting sponsor for the MLF All Angles television show during the upcoming 2018 season.
Larew pro staffers Tommy Biffle, Jacob Wheeler and Fred Roumbanis all are MLF competitors.
"First of all, we really like All Angles because of its in-depth coverage of how the pros are catching their fish, as well as the behind-the-scenes looks at the MLF competitions and the anglers in them," said Larew owner Chris Lindenberg. "Of course, we're sponsoring the popular show to keep the great Larew name in front of anglers by way of the branding and commercial opportunities within it."
The 30-minute All Angles show will follow the 2-hour MLF Cup episodes on the Outdoor Channel.
"We're proud that our hometown-Tulsa lure manufacturer Gene Larew Lures has stepped up to be the presenting sponsor of our fast-growing All Angles show," said MLF General Manager Jim Wilburn. "It's a neat company with great people, products and pros, and I'm confident we, and they, will benefit from this MLF association."
The 2018 season will be the third for All Angles and the seventh for MLF, which was Outdoor Channel's top-rated television show in first and second quarters 2016 and 2017. MLF also airs on the World Fishing Network, CBS, CBS Sports Network and Discovery Channel.
