Major League Fishing (MLF) announced today that electronics manufacturer Lowrance has re-signed a multi-year agreement to remain the exclusive marine electronics provider and co-exclusive trolling motor sponsor for the MLF Cups, Heavy Hitters event and MLF5 circuits, and an official sponsor of the MLF Bass Pro Tour. The agreement will mark the 11th and 12th consecutive years that the two companies have partnered.
“The Lowrance team have been fantastic partners and we’re thrilled to continue our relationship with them,” said MLF President and CEO Jim Wilburn. “Our sponsorship business has grown steadily the past few years, but renewals with the brands rooted in our sport like Lowrance speaks volumes about the value our partners see in continuing to align with MLF and reach our loyal and passionate fans and anglers.”
Said Gordon Sprouse, marketing director for Navico (Lowrance's parent company): "Partnering the Lowrance and C-MAP brands across all Major League Fishing properties provides a unique opportunity to develop compelling, storytelling content about our award-winning HDS Fishing System from high-school and college teams to some of the best bass-fishing anglers in the world. Continuing our long-standing relationship since the early days of the first MLF Cups has been an incredible journey – one that has seen both of our brands grow at an incredible rate while also creating fantastic consumer reach that continues to attract new audiences and increases exposure for the sport we love.”
Now through April 30, anglers can save $200 on ActiveTarget Live Sonar, $200 on HDS LIVE 7 fishfinder displays, $300 on HDS LIVE 9, $400 on HDS LIVE 12, $500 on HDS LIVE 16, $700 on the HDS LIVE 9 and 12 display bundle or $800 on HDS LIVE Dual 12 display bundles – plus an additional $200 cash back when purchased with Ghost Trolling Motor, HALO Radar (24, 20+ or 20) or the Lowrance Outboard Pilot. For more information on Lowrance and its latest offers and promotions, visit www.Lowrance.com/offers.
