Missile Baits owner and Bassmaster Elite Series competitor John Crews announced that his company is collaborating with Roboworm to make the all-new Magic Worm. Roboworm will manufacture the 6-inch, hand-poured finesse bait.
Crews says the new worm is easy to rig for just about any application, including dropshot, Neko, Texas, shaky-head and wacky.
“The Magic Worm is something I have been needing in my arsenal for years," Crews said. "After talking with Roboworm and figuring out they can make baits for us, I immediately knew what I wanted to design. I have already caught a bunch of bass on them, including some big ones with the original mold and color samples.
"It played a big role in my B.A.S.S. win on the St. John’s River this year and really is an amazing little bait."
The Magic Worm will be produced in 12 unique colors that only Roboworm can pour. Offerings will include green pumpkin money, junebug dream, Missile morning and John's juice.
A bag of 14 worms will retail for $10.99. Crews said the first production run will take place later this month or in early June.
Here's a YouTube video on the Magic Worm:
