Major League Fishing and Phoenix Boats have announced a renewed and expanded multi-year partnership.
Per terms of the agreement, Phoenix Boats will remain the exclusive bass boat sponsor of MLF5, including the MLF Invitationals, Toyota Series, BFLs, College Fishing and High School Fishing circuits. Phoenix Boats will continue as the title sponsor of the BFLs and the BFL All-American. Additionally, Phoenix Boats has become the presenting sponsor of the Toyota Series.
“We at Phoenix Boats are proud to continue our relationship with Major League Fishing with this multi-year agreement,” said Teresa Johnson, co-founder and CEO of Phoenix Boats. “With both of our organizations focused on customer relationships, industry innovation and a steadfast commitment to the sport of bass fishing, this partnership will allow our sport to continue expanding from the grassroots level and allow us to continue to invest in the sport of tournament bass fishing and its growth.”
The Phoenix MLF Bonus contingency program will continue to offer additional tournament rewards of up to $35,000 for qualified Phoenix Boat owners who win an MLF Invitational or a Toyota Series event and up to $7,000 for qualified Phoenix Boat owners who win a BFL event. The highest-finishing Phoenix Boat owner in Toyota Series and BFL events will receive a bonus if a qualified Phoenix Boat owner does not win the event. Phoenix Boat owners must be registered and qualified in the Phoenix MLF Bonus program prior to the start of the event.
“We are proud to extend our partnership with Phoenix Boats and are excited to continue working with their outstanding team in the coming years,” said Kathy Fennel, MLF executive VP and GM. “Together we have seen incredible growth in the sport of bass fishing and a deepening passion for MLF competition and are looking forward to building on this mutually beneficial partnership to continue expanding the sport.”
