B.A.S.S. announced today that SEVIIN, a manufacturer of baitcasting and spinning reels, will be the supporting sponsor of the nine-event Bassmaster Opens series.
SEVIIN, launched last year by parent company St. Croix, entered the market with a focus of setting a new standard for reliability. Its GF series of baitcasters alongside its GS and GX series of spinning reels were immediately put in the hands of Opens and Elite Series competitors, including Elite Series angler Derek Hudnall. The Louisiana pro put the new reels to the test during the 2023 Lake Seminole Elite Series event, where he chalked up his highest-ever Elite Series finish, landing over 72 pounds of bass for a fifth-place check.
“After 75 years, St. Croix still exists and thrives because it keeps anglers at the center of its decision-making,” said SEVIIN product manager Robert Woods. “When we started working on SEVIIN reels three years ago, we vowed to do the same. We rely on input and feedback from anglers with diverse interests, skills and backgrounds.
"Our pro staff includes Bassmaster Elite and Opens anglers so we can continue to develop reels like GF, GS and GX that deliver the performance and reliability required to support angler success and satisfaction at the highest level. When we exceed the expectations of these fierce tournament competitors, we know our reels are going to be appreciated by anglers at all levels.”
SEVIIN is adding a new contingency program for anglers fishing Opens events called SEVIIN Rewards. To be eligible, competitors must fish with a SEVIIN reel during competition days and register at the event meeting prior to the start of the tournament. Event winners registered in the program will receive $1,000. If the winner is not eligible for the prize, $500 will be awarded to the next-highest-placing registered angler (in the Top 10). The same applies to co-anglers, with payouts being $500 to the winner or $250 to a Top-10 angler if the winner didn’t register.
