The National Professional Fishing League announced that the official report from its season-opening event at Santee Cooper Lakes is in, and, according to the league, the numbers exceeded all expectations, breaking every online audience record in league history.
For 2025, the NPFL created its own production company – FullCom Media – and made its platform for presenting tournament events more accessible to fans. Coverage is now available on the league website (thenationalprofessionalfishingleague.com) and YouTube channel.
“We’re excited about the growth we’re seeing from our efforts,” said NPFL President Brad Fuller, “and we know there’s still a long way to go to make our production what we want it to be, but I’m confident we’ll get there.”
The NPFL reported that website page views for the first tournament were up by nearly 1,800 percent and user engagement increased by more than 1,600 percent over last season. Advanced advertising impressions jumped by 1,835 percent. It said there was a 1,041-percent increase in first-time web visitors.
The league also reported substantial growth on social media, particularly Facebook, where page views and likes increased roughly 1,000%.
“The improvement in our numbers means a lot to us,” Fuller said, “but it means even more to our sponsors and advertisers. We’re delivering a greater return on investment than ever before, and that will continue. We’re determined to be the best value in the sport.
“Moving forward, we’re focused on refining our live broadcast execution and maximizing sponsor value. It’s an exciting time for the League and we’re encouraged by the progress, but there’s a long road ahead and we’re not taking our foot off the gas.”
