B.A.S.S. announced today that Pro-Guide Batteries has been named the title sponsor of the Bassmaster Elite at Mississippi River, set for August 21-24 in La Crosse, Wis. In addition, Pro-Guide will serve as the official sponsor of the Screen of Knowledge, a feature on the live broadcasts of B.A.S.S. events.
The Pro-Guide Batteries Bassmaster Elite at Mississippi River will be the final regular-season event of the Progressive Bassmaster Elite Series season as anglers battle for positioning in the Progressive Bassmaster Angler of the Year standings and a berth in the 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour.
“Pro-Guide was founded with anglers in mind, and for 45 years we've been powering their pursuit of greatness,” said Chief Product and Marketing Officer, Pate Shumaker. “To be the title sponsor of the final Bassmaster Elite event in La Crosse is an incredible honor. It's our way of celebrating the grit, determination and passion that defines the sport — and giving back to the community that has helped build our brand from the ground up.”
In addition to title sponsorship of the Mississippi River event, Pro-Guide’s support of the Screen of Knowledge will bring fans closer to the action. This key feature of the Bassmaster LIVE broadcast delivers expert insights, real-time statistics and educational content throughout tournament coverage.
“Partnering with Pro-Guide Batteries — a brand built by and for anglers — is a perfect fit for B.A.S.S.,” said Phillip Johnson, Chief Operating Officer of B.A.S.S. “Their commitment to powering performance on the water and enhancing the fan experience off the water makes them a tremendous partner as we close out the Elite season and deliver world-class coverage to bass fishing fans everywhere.”
"We are thrilled to announce Pro-Guide Batteries as the title sponsor of the 2025 Bassmaster Elite Series at Upper Mississippi River," said Marketing Manager for Pro-Guide Batteries, Craig Storms. "This partnership reflects our commitment to powering the passions of outdoor enthusiasts and aligns perfectly with the energy and dedication of the Bassmaster community. We look forward to being a part of the excitement on the water and supporting the sport's top anglers in their pursuit of excellence."
